However, Adam Moseri emphasized that those platforms are committed to focusing on short-form video content. Moseri said that many content creators wanted to increase the limit of reels to be uploaded on Instagram. He felt restrained in a 90 -second limit, which has been decided keeping in mind.
According to Gijmochina, this move of Instagram will be beneficial for many content creators, but this is changing the identity of the platform. In terms of 3 -minute video format, Insa has now joined the same race that already has a competition between YouTube and Ticketkock.
It is also yet to be seen how much it will engage users by giving the option to upload long reels. The advantage of small reels is that people are able to see more content in a short time. Reels up to 3 minutes means that users will spend more time to switch from one video to another, as they have to give more time in a reel.
Apart from this, content will now be seen on Instagram in rectangular box instead of square on profile grid. Gradually this feature will be rolled out for users.