The company launched Swift in 2005. It was a success right from the beginning. It has also surpassed the total sales of 26.6 lakh units of the company’s first model Maruti 800. Swift achieved sales of 10 lakh units in November 2013. After this, it reached the sales of 20 lakh units in November 2018. Its next 10 lakh units were sold in 6.5 years. Maruti Suzuki’s Senior Executive Officer (Marketing and Sales), Partho Banerjee said, “Swift has set new benchmarks and offered modern technology. We thank Swift customers across the country for this achievement.”
Last month, the company’s sales have declined by two percent. The main reasons behind this are high base effect, excessive heat and Lok Sabha elections. However, Maruti Suzuki hopes that the upcoming monsoon season will be good and its sales will increase. The company has orders for more than 2.25 lakh units pending. Out of these pending orders, more than 40,000 are for the recently launched new Swift. Apart from this, about 75,000 orders are for CNG variants. CNG cars contribute more than 32 percent to the company’s sales.
Maruti Suzuki is getting a lot of demand for the CNG variants of Brezza and Ertiga. The waiting period for these is four to six weeks. The number of the company’s Arena sales outlets has reached 3,000. It has these outlets in more than 2,500 cities and towns. The company opened the first Arena outlet in 2017. It has also opened Nexa dealerships to provide a more premium experience to customers. It sells WagonR, Swift, Brezza, Dzire, Ertiga, Eeco, Alto K10, Celerio and S-Presso through the Arena network.